With a large portfolio of work, spanning over 10 years, Ash has produced work for a wide range of West Australian businesses and organisations, including WA Health, St John WA, City of Melville, Satterley Property Group and the Public Transport Authority of WA. Plus many, many more smaller, local businesses. This work has covered almost every type of graphic design project (from corporate reports, to websites, to large format signage, to event branding) but the discipline which she prides herself in her extensive knowledge of (and that she has found herself drawn to most) is product packaging design.
A critical branding tool, packaging design is an opportunity to engage directly with the consumer and to reinforce brand identity. Understanding how to make a product stand out on the shelf is a unique and rare talent but below are examples of projects where Ash has done exactly that. The successful outcomes of each of these projects have boosted the visibility, created greater brand awareness and increased sales for each of the brands involved.
Re-brand, including establishment of a clear parent and
sub-brand hierarchy, and roll-out of new look and feel across all packaging, website, social media, press ads, and large format promotional banners.
Developing brand story and marketing materials to bring an authentic, West Australian 'coastal life' feel to all designs. Achieved through colour choice, use of textures and layering of graphics.
Pure Sanity Co.
Full branding packaging, including: logo, brand strategy (look and messaging), copywriting & custom illustrations. New look and feel was then applied to packaging, website & social media templates.
Using existing brand elements to develop print-to-bag designs for entire range. Analysing brand structure and using the results to inform design choices, including
re-colouring and re-organising sub-categories, to
future-proof the brand.
Great Southern Groves